Custom brand asset giveaways inspired by a wacky ad campaign
September 30, 2024
Challenge
It can be hard enough to describe the work that Figure Plant does, and then comes along a fun project for a great client that multiplies that degree of difficulty. But with deep roots in theatrical production and promotional stunts, the team was unfazed by the request for George Kittle “Nothing on Your Roof” football helmets that match the expert prosthetic work of the TV spot. Several dozen influencer give-aways with George’s skin tone and hair styling were requested to catch the attention of DirecTV’s market. Just don’t really use them!
Solution
Vintage football helmets are shaped like a head, but not available in quantity. Today’s helmet manufacturing and safety technology puts intricate contouring and venting into the domes–and they sure don’t come in blond! Holes had to be filled and blended and precise skin-toned airbrushing applied, followed by meticulously grafted and styled faux hair and brand messaging.
Results
With a combined 200k+ likes on Instagram, over 100k views of Pat McAfee sporting the keepsake on his show and a feature on AdAge.com, the numbers make it a touchdown!
Fans could even sign up through Oct 1, 2024, for a chance to win one of the helmets.
No items found.
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